Four tiny little words, but a total game changer if you can master the art…

Let’s backtrack a little to give some perspective:

95% of the life we live is via the rote learned patterns we have hard wired into the subconscious part of our brain by repeating the same behavioural patterns over and over.

Ever heard yourself say, “I can’t understand why I keep doing the same thing over and over?” Well, it’s because you’ve programmed the subconscious part of your brain that way.

Whenever you are faced with a stimulus (a stimulus being anything your five senses are exposed to…. smells, sounds, sights, etc) the conscious brain - the thinking part of the brain - attaches an emotional association to the stimulus. “Mmmmm, yum, that piece of cake is so delicious!” or “That comment really made me angry”, for example.

We then ‘store’ thousands upon thousands of these emotional associations for all the stimuli we are bombarded with daily. When faced with the same or even a remotely similar stimulus, we react in the same way… even if we are consciously aware that we shouldn’t allow ourselves to react in such a way.

So, the problem is not the stimulus. The problem is the emotional attachment that is connected to the stimulus. Research tells us that upwards of 80% of our daily thoughts are of a negative nature, which effectively means that our emotional attachments are, more often than not, also of a negative nature.

As an international Functional Wellness Coach who specializes in the psycho-emotional arm of my proprietary TRIAD of Health model – and having worked with over 35,000 individuals from all walks of life spread around the globe – I see this subconscious patterning regularly.

These repetitive responses to stimuli continuously reinforce our behavioural patterns so that, by the time we are in our thirties, the greater percentage of all our daily actions are linked to the way we’ve stored the stimuli – emotions and all.

Here’s where we get to the ‘It’s just a thing’ part:

We have the capacity at conscious brain level to ‘block’ the emotional attachment. We do this by simply seeing every stimulus (any kind of stimulus) as ‘just a thing’. Not a sad thing, not a bad thing, not an embarrassing thing, but “just a thing”.

Managing any stimulus in this way removes the ‘hold’ the stimulus can exert on us. Sometimes for years, even a lifetime, the emotion(s) attached to the stimulus can (and do!) pop up time and time again. This results in us feel sad, worried, anxious, stressed, depressed, demotivated and/or depleted. I work with both chiropractic patients and 1:1 coaching clients on a daily basis who are experiencing this.

Photo courtesy of Dr Lentin -

If the stimulus had been perceived as “just a thing”, however, then “the thing” would have been stored in the subconscious part of our brains as simply that and no more. We would still be able to learn from the stimulus, but it wouldn’t involve the emotional attachment that would result in the up-regulation of the stress response which ultimately leads to dis-ease and, eventually, disease.

Contact Dr Kevin Lentin

T: +27 83 250 7999


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